I’ve talked about this before, should I count my website’s value to my net worth?
I think I should because a website is almost like an income property. The similiarities with real estate are many:
- Steady cash flow. Ads revenue income for website. Tenants paying rent every month.
- Appreciates in value over time. There has been a study that shows that a typical website with an active webmaster gains about 10-15% value a year. That’s a high average but you have to remember that’s not a passive return on capital. Real estate traditionally goes up in value with inflation.
If I take my site for example and compare it to real estate:
I created my website for $96 the first year, both the domain and web server costed $96. That’s $96 in total costs. I won’t count the hours I’ve worked on the site as a cost because frankly it is a hobby. The first year I actually exceeded $100 in ad revenue. I think it was $127 exactly the first year in ad revenue. That’s sligthly over $10 a month in ad revenue. This year I don’t know much I will make but it will be definatley over $127. This blog is only 1,5 years old.
So I made $31 dollar profit on a $96 investment. My return on capital was approximately 32% and I haven’t even calculated selling the website with a profit yet! The return is very high compared to both stock and real estate “average” returns.
My conservative income growth prediction is around 30% ( it will most likely be a lot more ). That might sound high for stock / real estate investors but for new started blogs that’s considered very low. So how much is my website worth if I want to sell it:
-Forget about growth and expected growth when evaluating a website.
-The simple valuation model is 10-12x month revenue.
- 30% more this year means around $13,5 a month. This website you are surfing on right now is worth between $135 - $162 . But let’s be pessimistic and say $135. That $127 in revenue and a selling price of $135.
$135 + $127 - $96 ( the cost ) = $166 profit on $96 investment. That’s a 173% return on capital after one year. I don’t care if you are real estate guru who has made a deal with the devil you won’t beat that kind of return on capital.
It might sound like it’s easier to make money in flipping websites than flipping real estate, but it’s not that simple. Just take my example above, it’s easy to have a high growth the first years of a blog but you will never make any real money in absolute dollars. Because your initial investment is only around $100.
Comparing websites to stocks won’t do you any good because websites requires you to be active, stocks gives you a passive income. I have written over 100 articles since this blog started. Having 173% return on capital during a financial meltdown is actually quite bad given the amount of work I’ve sacrificed.